This article was originally published on our website. Membership cancellation is an inevitable reality for subscription companies. When it happens, it’s tempting to turn your attention to acquiring more new customers. But focusing only on replacing lost customers isn’t a sustainable long-term strategy — it’s bad economics. …

This article was originally published on our website. You don’t go into the subscription business dreaming about designing the perfect customer cancellation experience. Chances are you’re far more focused on customer acquisition. Yet, the customer cancellation experience is one of the most natural places to reduce customer churn and improve…

This article was originally published on our website as a blog. The early stages of SaaS growth can feel do-or-die (and, to be fair, they are). There’s the pressure to prove product-market fit, release new product features and attract next-round funding — and only a small team to get it…

This article was originally published on our website as a blog. When you’re an early- or growth-stage SaaS, it’s easy to spend most of your time on customer acquisition. And it makes sense. You can’t grow revenue if you can’t convert leads. However, having strong SaaS retention strategies can re-engage…

This article was originally published on our website as a blog. You need to be profitable to take your SaaS from start-up to maturity. Competitive pricing and better lead conversions might take you part of the way. …

For any SaaS company, keeping customers happy is the key to profitability. In fact, profitability potential is why a subscription-based business is such an attractive model in the first place. The benefits of recurring revenue are major. Having high customer loyalty and retention increases overall lifetime value and allows for…

This article was originally published on our website. If you work at a SaaS firm, you better know how to read the numbers — especially when you’re early to mid-stage. At this point in the game, your margins are thin, and you’re fighting for every incremental improvement. …

This article was originally published on our website. Become profitable or perish. That’s the reality for even the most well-funded subscription-based companies. So you keep your head down and fight for every percentage point gain on essential metrics like: Cost of client acquisition Monthly recurring revenue Customer lifetime value These…

This article was originally published on our website. There’s only one thing more gut-wrenching than not meeting your customer acquisition targets: losing customers you’ve fought hard to acquire. It’s a common challenge for SaaS companies that lose, on average, about 5% of customers every month. Some customer churn is out…